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August 3, 2015
By: TOM BRANNA
As part of its Air Dry Revolution campaign, Procter & Gamble’s Aussie hair care brand has teamed up again with “Sh*t Girls Say” star Graydon Sheppard to release the second “Sh*t Girls Say About Hair” video. Also celebrity stylist Sarah Potempa has created a series of hair style how-tos and tips. “This second video is meant to be relatable and familiar, but also funny,” said Graydon. “It laughs at those moments when hair becomes too consuming. Shouldn’t we all save time on our hair and not let it get in the way of life?” The campaign is using the hashtag #DitchTheDrama.
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